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Media Strategy Manager

Toronto, Canada
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eBay Inc. is a global commerce leader that connects millions of buyers and sellers around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. eBay Marketplaces operates in 190 markets around the world.

Looking for a company that inspires passion, courage and imagination, where you can be part of the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you’re interested in joining a purpose driven community that is dedicated to creating an ambitious and inclusive workplace, join eBay – a company you can be proud to be a part of!

Role: We are seeking a Media Manager to lead our strategic and paid media efforts as part of eBay North America Marketing team. The role will bring deep expertise to support Marketing Managers as they develop and execute integrated media plans across digital and offline channels. Core responsibilities will include strategic media planning, implementation, optimization and performance analysis.

With deep understanding of performance marketing (search, affiliate marketing, retargeting), this role will also act as a key connection with the Global Marketing Organization supporting the development of campaigns, but also the allocation of resources to new capabilities across channel execution, tracking, performance measurement, etc.

The position reports to Director of Social, Agency, and Creative and will partner with marketing and business leads, driving high visibility Brand, Vertical and Retail Moment campaigns and marketing initiatives. The role offers a strong intersection of customer insights, media analytics and omni-channel campaign planning and execution.

You will have the opportunity to translate eBay North America’s marketing goals and retail strategy into integrated media plans that help drive business results.

Key Responsibilities:

  • Lead media strategy for eBay North America, from comprehensive development of full market launches to mentorship and oversight of other campaign activities.

  • Drive brand breakthrough and engagement through innovative media strategies

  • Partner with the global marketing team to ensure performance media plans drive traffic and conversion. Identify and support capability improvements and provide feedback on roadmap

  • Collaborate with cross-functional partners in regional and global marketing, such as: creative and media agencies; Performance Marketing; Global Marketing, Customer Insights and business units to translate business objectives into cogent advertising strategy/campaign plans across traditional, digital, search and social channels, and improve our capabilities in retargeting, cross-channel data sharing and standardized reporting.

  • Oversee day-to-day relationship with media agency, working in partnership to drive the end-to-end process and enable the optimal outcomes for eBay

  • Maintain schedules, and communications to ensure smooth workflow

  • Partner with cross functional teams, agency and media partners to develop compelling custom content partnerships

  • Use DMP to target customers optimally and deliver flawless experience

  • Partner with the Analytics team to track and analyze key media metrics, evaluate campaign performance and actively optimize to ensure media plan efficiency and integrity; familiarity with Media Mix Models and ability to understand and bring to bear insights.

  • Review all media documents with agency and internal partners including plans, performance reports, project timelines, media authorizations, agreements etc

  • Establish media standard methodologies and stay abreast of key media and digital trends

Qualifications

  • 6-8+ years experience developing breakthrough media strategies for global companies in either in-house or agency environments

  • Deep understanding of full funnel advertising channels, from awareness to conversion demand and everything in between.

  • Extensive performance marketing and digital media experience; understanding of roles, capabilities/constraints, and optimization strategies across all channels; deep understanding of mobile marketing.

  • Demonstrated ability to use data, research, cultural and industry insights to ensure breakthrough

  • Experience with in-house media planning tools and syndicated resources

  • Knowledge of consumer and cultural media trends, industry trends and related innovation in media, tracking, analytics and research

  • Excellent communication skills, ability to drive consensus across the organization. Ability to prepare and present concise, relevant and impactful high-quality content for all levels of the organization from Marketing Managers to senior leadership (ideally up to the C-Suite level); ability to use a range of communication styles and approaches to effectively drive or influence outcomes across the organization.

  • Balance strategic and analytical skills with outstanding operational skills

  • Experience working and growing in fast paced, dynamic environment; Experience working in ecommerce or consumer technology environment preferred

  • Bachelor’s degree

  • Occasional travel

Benefits:

Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.

We love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work.. To learn about our Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/

eBay Inc. is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talent@ebay.com.  We will make every effort to respond to your request for disability assistance as soon as possible.

For more information see:  EEO is the Law Poster and EEO is the Law Poster Supplement

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