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CRM Marketing Optimization Manager

Sydney, Australia Gumtree
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Gumtree Australia is Australia’s favourite local marketplace connecting buyers and sellers in the local community to buy, sell and find just about everything. There are more than 3 million listings across hundreds of categories and 80,000 new ads are posted every single day.

On average, more than 7 million Australians visit Gumtree each month, and we’re proud to say we’re one of the top shopping apps in Australia.

Facilitating successful and safe local trade is our main priority. Our mission is to empower people and create economic opportunity and to be Australia’s favourite local marketplace for all of life’s needs.

About the team:

We are seeking a CRM Marketing Optimization Manager (12 month FTC) to be part of our diverse, collaborative, and meme-loving CRM team, whose purpose is to inspire and provide value to our 7 million Gummies, every day.

Your Responsibilities:

  • Work with a team of highly qualified, down-to-earth marketers and external creative/tech agencies, using our data intelligence, to build automated, omni-channel CRM campaigns.

  • Develop positive relationships with key partners in the technology, analytics, commercial, and product teams, to maximise each teams’ capabilities, and deliver on our customer purpose.

  • Take full advantage of the freedom to experiment, test, learn, and optimise - weekly. Plus, share those lessons more broadly, so that you will be the champion for continuous improvement, both locally and globally!

Your Profile:

  • Passionate about learning about what takes to nurture, grow and retain a loyal Gummie, by putting meaning and purpose behind the content – sent to the right Gummie, at the right time!

  • Creative marketer that loves to build lifecycle marketing strategies, experimenting with multi-touch, data lead, test and learn campaigns, and adjusting for optimisation.

  • Basic knowledge of HTML, to set up the creative email/online content.

  • Very comfortable with reading data, to derive insights, that shape strategy and tactics.

  • Hands-on experience with marketing technology (ideally Adobe Campaign or keen to learn).

  • Has more than a few examples of being a forward-looking problem solver, with an impetus for learning quickly and comfortable suggesting new insights.

What we offer:

  • Meaningful work with diverse, international, highly skilled and passionate teams which give you the chance to make a difference in our customers’ lives.

  • International career opportunities throughout eCG.

  • Competitive compensation, conference & education budget. We value your personal and professional development.

  • A healthy work-life balance, i.e. part-time work, an additional paid parental leave time, flexible working hours including working from home options.

  • A great atmosphere, open-minded company culture with several social team activities (online and offline).

We love building opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do every single day. We want to ensure that as an employee, no matter who you are, you feel Gumtree Australia is a place where you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about us click here:


People are the heart of Gumtree and their health and well-being are our first priority.

We continue to monitor local government guidance and partner closely with medical advisors to determine the safest and best next steps for everyone. As a result, most teams are working remotely, with a few teams able to collaborate in person with enhanced safety procedures. We will discuss the particular case for your region during the interview process. As a general rule, interviews will be completed remotely over video calls.

Gumtree Australia is a part of the eBay Classifieds Group

eBay Inc. is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at  We will make every effort to respond to your request for disability assistance as soon as possible.

For more information see:  EEO is the Law Poster and EEO is the Law Poster Supplement

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