Head of Marketing
At Vivanuncios we know Real Estate. Vivanuncios enables Mexican Real Estate buyers and sellers to find success. Founded in 2006 and originally branded as Vivastreet, the website grew rapidly in Mexico and has become a top destination for Real Estate buyers and sellers in MX.
About the team:
Classifieds is building the future of local commerce by bringing people together through an enriched online experience that allows them to work closely with the community around them. We are comprised of more than 1,000 people who are passionate for local trade and maintaining the customer-centric nature of the Group, while exploring growth opportunities in both the countries where eBay Classifieds Group already has a presence and in prospective markets.
Head of Marketing – Vivanuncios
The eBay Classifieds Group (eCG) is an innovative leader in online classifieds, with ten sites that span the globe. eCG Emerging Markets is an entrepreneurial, cross-functional team covering markets including South Africa and Mexico. The vision of the EM group is to be an undisputed classifieds leader in the local markets – a strategic priority for eCG. Our brands include Gumtree and Vivanuncios.
We are looking for a results-oriented and experienced Head of Marketing for our Vivanuncios business. You will responsible for leading the team and delivering our growth targets. You will train, mentor and coach marketing professionals with different responsibilities like, performance marketing, communications, public relations, engagement and design, ensuring we retain and grow our existing client base, and supplement this by winning new business in Mexico with excellent results.
The Head of Marketing will lead the planning and execution of the Vivanuncios trade marketing and performance marketing strategy with a focus on the real estate category. This role will help position Vivanuncios as a leading digital destination for real estate agents and developers and additionally will drive industry awareness. The role will lead B2B acquisition strategies, campaign and event management, research, reporting and work together with wider sales, marketing and global teams to deliver solutions to grow the Vivanuncios trade proposition. Also you will be responsible for creating, managing and analyzing paid search & performance marketing campaigns as well as continuously identifying new opportunities for eBay Classifieds to acquire and re-engage users. You will own the day-to-day management and reporting of multiple high-impact search engine marketing accounts.
Job requirements: Responsibilities
Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
Manage budget and forecast to deliver an efficient return on investment
Set, monitor and report on team goals
Design branding, positioning and pricing strategies
Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
Analyze consumer behavior and determine customer personas
Find opportunities to reach new market segments and expand market share
Monitor competition (acquisitions, pricing changes and new products and features)
Coordinate sales and marketing efforts to boost brand awareness
3+ years’ experience in marketing leadership roles within the real-estate industry
Proven record of successfully negotiating complex deals and structuring complex deals.
Exceptional structured thinking and communication skills
Willing to travel
Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs.
We love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel Vivanuncios is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about our Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/
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