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Digital Marketing Analyst

Madrid, Spain
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Responsibilities

  • Lead and architect technical vision for web analytics implementation, testing and reporting.
  • Serve as the "Tagging Architect" by evolving and managing the solution design reference documentation which outlines analytics variables, rules, and use cases across web properties and applications.
  • Create, manage, and enforce digital analytics tagging standards to ensure robust and consistent data is captured for analysis.
  • Implement new analytics tags and strategically migrate old tag framework of GTM into the newly architected tagging framework of Google Tag Manager.
  • Create best practices framework.
  • Test and validate the implementation of Google Analytics tagging changes throughout the development lifecycle.
  • Educate testing teams on the tools and methods to validate digital analytics tagging effectively.
  • Manage Google Analytics configurations including variables, classifications, and processing rules.
  • Translate Digital Product Managers' questions into KPIs and that can be measured from tracking user interactions on-site and within our mobile applications.
  • Assist the Digital Marketing team with managing on-site remarketing tags utilizing Google Tag Manager.
  • Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
  • Creating dashboards, data visualizations, and campaign and website performance reports.
  • Build financial models to project key business metrics Traffic conversion, Engagement and develop KPIs to measure initiative performance.
  • Conduct user training sessions on GA/GTM implementation to cross functional teams
  • Write SQL queries for data extracts and other data analysis needs.
  • Complete accountability of testing the implementation.
  • Foster curiosity, creativity and innovative thinking among team members to look externally, challenge assumptions, and promote excellence in a results-driven culture.

Qualifications

  • Total 8-10 years of experience in digital marketing analytics space.
  • 5+ years working with Google Analytics 360 suite with an excellent understanding of digital analytics tagging best practices.
  • 5+ years experience in digital, ecommerce, web design, digital marketing, analytics or related field.
  • 4+ years experience working with digital tag manager tools such as Google Tag Manager, Tealium IQ, Adobe Dynamic Tag Manager.
  • Excellent technical skills - Google Analytics, Google Big Query, Funnel Optimization, Cohort - Analysis, Interdomain tracking (UTMs, GCIDs), Attribution, Reporting.
  • Hands-on experience working on 3rd party tracking implementations using tag manager templates.
  • Knowledge of database and data warehouse/data lake – Bigquery.
  • 2+ year experience with Tableau Desktop.
  • Experience collaborating and communicating across business, technology, and analytics teams
  • The ability to translate analytical insights into clear recommendations and effectively deliver it to technical and non-technical stakeholders.

Fluent English language skills.

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StubHub is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at recruiting@stubhub.com. We will make every effort to respond to your request for disability assistance as soon as possible.​

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