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CMO (18 months) d,f,m

Berlin, Germany eBay Kleinanzeigen
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CMO, interim 18 months (d/f/m)

eBay Kleinanzeigen is the most-visited general classifieds site in Germany and growing at speed. Currently, we have more than 45 million live ads and 35 million unique visitors per month – with the majority on mobile devices. eBay Kleinanzeigen helps people find whatever they’re looking for and every connection made or item found makes a difference by creating a world where people share more and waste less.

Customer centricity and passion for our products is what helps us to develop our platform. Our agile environment, weekly usability tests, prototyping and multi-functional teams make our product better every single day. If you’re passionate about joining a purpose driven community that is dedicated to build an ambitious and diverse work environment, join eBay Kleinanzeigen.

About the team:

The marketing team has a mission to ensure that eBay Kleinanzeigen is in your heart, mind and on every smartphone in Germany. We achieve this by being a diverse and engaged team with innovative ideas, all heading in the same direction.

It’s our priority to deliver value to the customers and growth to the business. We do this by focusing on data driven insights, inspiring campaigns and impactful programs.

In total there are three teams; Brand & Content Team, Growth Marketing and Vertical Marketing. The teams are embedded into cross-functional teams and they are passionate about acquiring new users, getting them engaged on the platform and extending our offering to professional customers.

Make second hand first choice and apply for the role as interim CMO (d/f/m).

Reporting to the CEO, we are on the search for an excellent marketing leader, who will lead all marketing activities and play a key role in the eBay Kleinanzeigen leadership team. It is a unique role in a fast growing business, and we believe that the right candidate is a compassionate leader and strong contributor with integrity and the ability to combine intellectual curiosity and inspiring approach to drive positive business results.

The CMO is the driver of an integrated marketing strategy (C2C and B2B) focusing on key business priorities. In this role you will lead the three marketing teams and coordinate the marketing financials as well as being the owner of the annual marketing plan. You will also jointly with our CPO lead one of our strategic focus areas.

The role:

  • Lead a growing team with currently about 20 people
  • Development of Marketing Strategy together with the teams and integrated campaigns across all channels, including identification of target audiences and crafting of messaging.
  • Creating and supervising the marketing budget while ensuring the most efficient channel mix, aligning marketing programs with business strategy.
  • Encourage, mentor and grow our successful team. Responsible for sourcing and hiring of new team members; constantly raising the talent bar.
  • Contributing to the overall strategy and scaling of the company as a permanent member of the leadership team.
  • Partner for our ESG (Environmental, Social and Governance) initiatives
  • Creating and maintaining strong partnerships across functions at eBay Kleinanzeigen, within the Adevinta CMO community as well as other key partners internally and externally.

What we are looking for:

  • An outstanding professional with a minimum of 10+ years of proven track record in marketing including 7+ years in management positions.
  • Inspirational and effective leader with a track record of building, leading and maintaining impactful teams with business impact.
  • Strong leader with vision and eye for business, who has the skills to navigate in complex settings and lead in uncertain situations.
  • Outcome oriented with a decent hands-on mentality which gives enough autonomy to the teams
  • Strong collaborator and facilitator with a commitment to live our agile culture
  • A shared belief in our values – approachable, humble and open perspective.
  • Ideally e-commerce or classifieds experience, but at the least experience from online businesses
  • Excellent written and verbal communication skills in German as well as English; you think creatively and communicate efficiently, both internally and externally.
  • International business experience preferred.
  • BA degree required, advanced degree a plus.

We love building opportunities for others by connecting people from widely a diverse set of backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do every single day. We want to ensure that as an employee, no matter who you are, you feel eBay Kleinanzeigen is a place where you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about us click here:

What we offer:

  • We are a diverse, international, highly skilled and passionate team committed to a world where people share more and waste less. Every day you will have the opportunity to make a huge difference for our users, customers as well as shape the future.
  • We believe that work is what you do, not where you do it. So we provide mobile work and flexible hours that gives you the autonomy, and scope to set your own working patterns and agendas. We empower our teams and people to decide which key moments they want to spend face to face, instead of fixing a number of office days.
  • Our people really do come first and we have lots of options for greater work-life balance, including four weeks work from anywhere per year, part-time work, plus an additional three months fully-paid parental leave time.
  • We are a global organisation who truly believes in growing our people. To support this we offer lots of development and training opportunities as well as providing a budget for our team members.
  • We know that our people are the key to our success and our compensation packages reflect this.
  • Our culture is the glue that holds us together. We believe in making meaningful connections and creating an inclusive atmosphere with lots of opportunities to connect both in your day to day work and through social team activities (online and offline).


Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, Adevinta* offers a variety of comprehensive and competitive benefit programs to meet your needs.


People are the heart of Adevinta*, and their health and well-being are our first priority. We continue to monitor local government guidance and partner closely with medical advisors to determine the safest and best next steps for everyone. We will discuss the particular case for your region during the interview process. As a general rule, interviews will be completed remotely over video calls.

eBay Classifieds Group (eCG) is now part of Adevinta, an innovative leader in digital marketplaces spanning 16 countries. We’re all about matchmaking, and our sites help people find whatever they’re looking for in their local communities. Every connection made or item found makes a difference by creating a world where people share more and waste less. As a global network of loved local brands, including eBay Kleinanzeigen in Germany, Marktplaats in the Netherlands, and leboncoin in France, our team of over 7,000 employees are there to make things better, safer and easier for the people who choose to visit and use our marketplaces every month.

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