Internet Marketing Analyst, PM
eBay Inc. is a global commerce leader that connects millions of buyers and sellers around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. eBay Marketplaces operates in 190 markets around the world.
Looking for a company that inspires passion, courage and imagination, where you can be part of the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you’re interested in joining a purpose driven community that is dedicated to creating an ambitious and inclusive workplace, join eBay – a company you can be proud to be a part of.
We are seeking an Internet Marketing Analyst to help shape and execute our Search Engine Marketing strategy. You will be responsible for planning, day-to-day operations, reporting, budgeting and optimization of eBay’s Paid Search campaigns. Paid Search is an integral part of eBay’s broader Performance Marketing organization and serves as one of the key growth drivers of the business. With unmatched inventory eBay is unique among online retailers, and with huge scale comes massive marketing investments to connect sellers and buyers. Our mission is to 1) develop efficiencies through continuous testing and scale, 2) mature best practices across markets and 3) strategically invest in platforms and tools to improve operations. This is a fantastic opportunity for an individual who is detail-oriented, methodical, takes ownership, can quickly synthesize metrics and enjoys working with others.
·Collaborate with business stakeholders to establish clear marketing goals and deliverables
·Work with cross-functional teams to leverage expertise, decipher technical requirements and inform solutions
·Define/manage objectives in a fast paced, ever-changing environment
·Influence campaign strategy – staying aligned and working towards achievable outcomes
·Lead campaign execution, optimization, and ongoing monitoring
·Analyze campaign performance, contextualize trends, spot outliers, opportunities for improvement
·Ad hoc issue investigation and quantification of business impact
·Communicate results consistently and clearly
·Contribute to test ideation – hypothesis, measurement, design
·Create and organize regular reporting documents and status updates
Top 3 Skills
·Data analytics -- Strong data mining skills, proficient with Excel, SQL, adept at data visualization
·Data driven mindset -- Ability to evaluate and optimize marketing campaigns to improve ROI
·Project management -- Experience with planning and leading projects end-to-end
·Bachelor’s degree in business, finance, applied mathematics or related field preferred
·3-5 years professional experience
·General knowledge of Search Engine Marketing
·Able to develop a business case – and own end-to-end delivery
·Ability to conceptualize business problems and solving them through data analysis
·Curious in nature and enjoys sleuthing data to identify insights
·Works well independently while maintaining collaborative relationships with team
·Strong oral and written communication skills – comfortable presenting to groups
·Strong personal work ethic, including personal initiative and ownership
·Ability to manage multiple projects simultaneously and balance priorities
·Experience with SQL and other database management programs
·Working knowledge of analysis techniques -- regression, clustering, prediction
·Hands on experience with R, Scala, Python or equivalent tools (preferred)
·AdWords experience a plus
Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.
Here at eBay, we love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about eBay’s Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/
eBay Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at email@example.com. We will make every effort to respond to your request for disability assistance as soon as possible.