Every month Marktplaats handles over 8 million unique visitors and 350.000 new advertisements every single day making Marktplaats the largest online trading platform in the Netherlands. Consumer and professional sellers offer a large and varied assortment of used and new products. We go even further - we are constantly changing our platform to deliver the experience our customers love. We are a mix of Dutch and Silicon Valley cultures; like both, we are an international team of passionate people who share a common interest in solving problems using software and data. We invite you to join us!
About the team:
Classifieds is crafting the future of local commerce by bringing people together through an enriched online experience that allows them to work closely with the community around them. We are comprised of more than 1,000 people who are passionate for local trade and maintaining the customer-centric nature of the Group, while exploring growth opportunities in both the countries where eBay Classifieds Group already has a presence and in prospective markets.
We are looking for an experienced CRM Specialist to join the team, who will accelerate our CRM efforts on our Automotive business. You will join the Benelux CRM team (part of the central marketing team) with a focus on driving customer success and value in our Dutch and Belgian markets.
For this, you improve the experience and impact in all stages of the customer journey, from acquisition through retention to win-back. Our focus is on connecting buyers and sellers and encourage many relevant trade moments for all parties.
The CRM team takes the lead in defining the overall customer approach with regards to 1:1 customer communications. To bring the strategies to life, the team has a range of owned channels at its disposal, such as email, (push) notifications, and direct mail. Deployment of other channels such as performance advertising and in-product messaging are aligned with the respective channel teams.
Within the marketing team you will work with our integrated marketing manager, the content manager and the performance advertising manager. Outside of marketing your reach extends to the business & product teams as well as analytics and tech development.
As our new CRM Specialist you are responsible for ideation and execution of CRM programs for multi-channel journeys.
Understanding customer journeys and finding opportunities for growth of our professional dealer base and private cars customers.
Creation of strategic and tactical plans to increase the activity and size of our customer base.
Development of campaign strategies, and drive execution through to completion with partners in the marketing and product teams utilizing both internal and external platforms and tools
Measuring the impact of CRM initiatives on campaign KPI’s and contribution to annual objectives, and develop ways to optimize and scale them
Working cross-functionally with business teams, product, engineering, and analytics to meet ambitious growth targets
Drive all campaign retrospectives to continue iterating and improving processes
What we expect from you:
3-5 years “hands-on” campaign execution of owned 1:1 marketing channels (e.g. email, notifications, direct mail, outreach)
Ability to understand our customer’s needs and translate them into compelling marketing propositions and assets
Data-savviness: Ability to process, analyse and interpret data
Strong stakeholder managing skills to ensure other teams internally and externally are aligned.
Project management: you will be developing and managing multiple campaigns at the same time. You are a structured multi-tasker.
Experience and/or affinity with marketplaces connecting (professional) sellers and buyers.
High technical aptitude
Experience in the Automotive business is preferred.
Hands-on experience with Adobe Campaign Manager is preferred
Strong passion to learn and grow and takes initiative to succeed
What you can expect from us:
An informal, international and energetic work environment in a fast paced company
Work with cool modern technologies, processes and consumer facing products
Teammates who will challenge you to give your best!
What we offer:
Dynamic, international teams with skilled personalities, ambition, integrity and a good sense of humor
A competitive salary, phenomenal benefits and an excellent working environment
Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs.
We love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about our Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/
eBay Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at email@example.com. We will make every effort to respond to your request for disability assistance as soon as possible.