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CRM Marketing Automation Specialist

Amsterdam, Netherlands Marktplaats
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About the job

Would you love to work with one of the largest customer bases, for one of the strongest brands, in The Netherlands and Belgium? Do you enjoy figuring what drives people and what they need to become successful on Marktplaats and 2dehands? Does it energize you to develop campaigns that drive our customer’s success?

We just might have the perfect job for you here.

Besides being the largest consumer-to-consumer trading platform, we are also the largest automotive trading platform.

We’re on a mission to become the undisputed leader in the automotive market and CRM will play a key role. We’re making big steps in understanding our buyers and (professional) sellers and are setting up the right marketing tech stack to support all CRM needs. All we need still is someone like you to use our customer insights to develop, optimize and automate our 1:1 CRM programs that drive customer success and value.

As the CRM Marketing Automation Specialist  you will accelerate our CRM efforts on our Automotive business. You will join the Benelux CRM team (part of the central marketing team) with a focus on driving customer success and value in our Dutch and Belgian markets.

For this, you improve the experience and impact in all stages of the customer journey, from acquisition through retention to win-back. Our focus is on connecting buyers and sellers and encourage many relevant trade moments for all parties.

The CRM team takes the lead in defining the overall customer approach with regards to 1:1 customer communications. To bring the strategies to life, the team has a range of owned channels at its disposal, such as email, (push) notifications, and direct mail. Deployment of other channels such as performance advertising and in-product messaging are aligned with the respective channel teams.

Within the marketing team you will work with our integrated marketing manager, the content manager and the performance advertising manager. Outside of marketing your reach extends to the business & product teams, as well as analytics and tech development.

Key responsibilities:

As our new CRM Specialist you are responsible for ideation and execution of CRM programs for multi-channel journeys.

  • Understanding customer journeys and finding opportunities for growth of our professional dealer base and private cars customers.

  • Creation of strategic and tactical plans to increase the activity and size of our customer base.

  • Development of campaign strategies, and drive execution through to completion with partners in the marketing and product teams utilizing both internal and external platforms and tools

  • Measuring the impact of CRM initiatives on campaign KPI’s and contribution to annual objectives, and develop ways to optimize and scale them

  • Working cross-functionally with business teams, product, engineering, and analytics to meet ambitious growth targets

  • Drive all campaign retrospectives to continue iterating and improving processes

What we expect from you:

  • 2-5 years “hands-on” campaign execution of owned 1:1 marketing channels (e.g. email, notifications, direct mail, outreach)

  • Ability to understand our customer’s needs and translate them into compelling marketing propositions and assets

  • Data-savviness: Ability to process, analyze and interpret data

  • Strong stakeholder managing skills to ensure other teams internally and externally are aligned.

  • Project management: you will be developing and managing multiple campaigns at the same time. You are a structured multi-tasker.

  • Experience and/or affinity with marketplaces connecting (professional) sellers and buyers.

  • Experience in the Automotive business is preferred.

  • Strong passion to learn and grow

What you can expect from us:

  • An informal, international and energetic work environment in a fast paced company

  • Work with cool modern technologies, processes and consumer facing products

  • Teammates who will challenge you to give your best!

What we offer:

  • Dynamic, international teams with skilled personalities, ambition, integrity and a good sense of humor

  • A competitive salary, phenomenal benefits and an excellent working environment

Benefits:

Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs.

We love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about our Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/

Covid-19

People are the heart of the Marktplaats and their health and well-being are our first priority.

We continue to monitor local government guidance and partner closely with medical advisors to determine the safest and best next steps for everyone. As a result, most teams are working remotely, with a few teams able to collaborate in person with enhanced safety procedures. We will discuss the particular case for your region during the interview process. As a general rule, interviews will be completed remotely over video calls.

Marktplaats is a part of the eBay Classifieds Group

eBay Inc. is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talent@ebay.com.  We will make every effort to respond to your request for disability assistance as soon as possible.

For more information see:  EEO is the Law Poster and EEO is the Law Poster Supplement

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